Some time ago, I read an article which emphasizes what I have been teaching for years: “It’s not what you know that counts; it’s what you do with what you know that counts”. Fifty years ago, when I began to do training with a new client, I would be asked, “Why does it have to [...]
Persuasive Communication: Get What You Want Without a Gun! takes the art of convincing to new levels by teaching skills that are vital. While these skills are commonplace in the business world, they’re equally useful in the real world, where they are little understood, or rarely applied.
We don’t often think of ourselves as salesmen, since we think of selling in commercial terms—“selling a product” or “selling a service.” However, if you reflect on your day, you might find you were selling something more often than not: trying to get coworkers to try your solution to a problem; trying to get your teenager to see the value of doing his homework; or just trying to persuade your friends to try a new spot for lunch.
We all need to sell our ideas or opinions. And the art of being persuasive can go a long way toward removing frustration from our daily lives. If done correctly, it helps us advance our advocacies to an audience willing to make them happen.
Written by someone with 40-years’ experience teaching management skills and negotiation techniques to employers and their employees, the book offers helpful tips on getting a point of view across in a non-offensive but convincing way that will enable readers to achieve their goals in family and social situations, as well as in business.
Some specific topics addressed include handling objections, overcoming fear of public speaking, and understanding how to best present your information to different types of listeners.
Read the First Chapter